Recomendations

1. Improving Data Accuracy and Efficiency

One of the most critical areas that United Airlines needs to address is integrating its various systems, particularly between its Global Distribution System (GDS), Salesforce CRM, and internal systems such as SHARES. The systems mentioned are not 100% integrated due to flight availability and real-time ticket pricing updates. System errors caused by these factors can affect customer satisfaction and increase difficulty when looking for a flight or conducting a transaction. These problems can affect customers and impact the company's operations. 

United Airlines can invest in advanced integration technologies where this software can ensure seamless communication between these platforms. 

These updates in real-time can enhance the customer's satisfaction. However, they may not also be helpful in the likelihood of system errors or discrepancies leading to many operation errors, which can make way for a more efficient and customer-centric airline. Integrating these systems can benefit a brighter future for United Airlines, which can instill a sense of hope in the audience.

2. Increase Operational Efficiency

Manual processes can increase the risk of human error and slow down many processes and operations because human labor is doing many vital parts, including SHARE's contract renewals, reservations, data entry tasks, and many more. The sales team spends considerable time on repetitive tasks that could otherwise be automated, leading to inefficiency and higher operational costs.

United Airlines should prioritize automating routine tasks across its sales and operational processes. For example, Robotic Automation Operations can reduce time on repetitive tasks and minimize the risk of errors when making travel agency bookings. Some aspects of customer service can use these robotics features. However, it also frees up staff to focus on more value-added activities.

3. Enhance Customer Experience Through Personalization

United Airlines' website and mobile app are great because they offer a secure booking experience and, in many instances, may enhance the customer experience. The app and the website should always allow the clients to be able to do anything to finish their reservation.

Recommendation: United Airlines should invest in data analytics and artificial intelligence (AI) to provide a more personalized experience for customers. Additionally, integrating loyalty programs more effectively into the booking process could incentivize customers to return to United Airlines for future flights.

Personalized recommendations could also extend to customer service interactions. Using CRM tools, United Airlines can ensure that customer service representatives have access to a